Strategic Thinking Begins Here

Today marks the beginning of the Design-Driven Innovation module, where students embark on a journey to explore how design can be a driver of strategic transformation and competitive advantage.

Led by Claudio Dell’Era and Chiara Esposito, the first day introduced key concepts through a lecture-based session, followed by an interactive phase where students, working in groups, began analyzing real-world case studies. Each group examined a company’s nature, core values, and both direct and indirect competitors, gaining insights into how businesses position themselves within their markets.

This first hands-on experience set the foundation for the days ahead, encouraging students to look beyond products and services, towards strategic and meaning-driven innovation.