Lorenzo Ruggieri

Graduated at Politecnico in Milan in Industrial Design, Lorenzo begins his work experience with IBM as researcher, involved in interaction design and wearable computing. He combines the activity as a free lancer, in lighting and households, with significant collaborations in well known design studios, such as the ones of Richard Sapper, Dominique Perrault and Makio Hasuike. On the 2013 he has founded NARAI srl, a design consultancy located in Milan and Hong Kong, involved in strategy, product design and branding. Lorenzo has combined the professional activity with the academic one, been member of the advisory board and contract professor at PSSD (Product Service System Design) in Politecnico di Milano, teacher at Poli.Design and teaching Product Design at IED Milano. His works have been selected for several events, and some of them have been exhibited at Louvre in Paris and at Triennale in Milan. He won several awards among which 4 Red Dot, 2 IF Award, 1 Good Design Award, 9 Design Plus, 4 Golden Pin. After a few years of working as an external consultant, he joined H-FARM within the Strategy and Innovation Culture team, where he deals with innovation projects between the physical and digital worlds, with particular attention to brand experience issues . From November 2020 he joins Bain & Company, where he directs the ADAPT team of the Milan office.