Digital Communication with Andrea Cuman

In today’s rapidly changing digital landscape, effective communication is a critical element for successful service design. Andrea Cuman’s module on digital communication provides an overview of digital marketing and social media management, as well as practical insights on how to apply these concepts to service design projects. Through real-life examples and exercises, students gain an understanding of the basic principles of digital strategy and how it can be integrated into the service design process.

The module also emphasizes the importance of keeping up with the latest trends and technologies in digital communication. By staying informed and familiarizing themselves with the industry’s key terms and tools, service designers can build a strong foundation for creating effective and engaging digital communication strategies. Overall, this module provided students with the knowledge and skills necessary to design cohesive and impactful digital communication strategies that enhance the overall service experience for customers.