Concept generation with Vincenzo Di Maria

This course is about concept generation.
Generally oversimplified and referred to as brainstorming, concept generation is a set of transferable tools and practices that can enable anyone to think differently.
Through the expert guide of Vincenzo Di Maria the students will address a series of problem that will increase in complexity and boost their creative potential. They will apply concept generation tools to a specific challenge: the re-design of low cost airlines service experience.
In the end students will learn when to use the creative tools, expanding their problem solving capacity. They will also learn to co-create and facilitate the creative process, managing chaos and creating a safe environment.