Climbing Business Strategy & Planning with Daniele Radici

Step by step, the students of the Specialising Master in Service Design are laying down roots in the business field, in order to develop the appropriate skills to support the feasibility, innovation, viability, and sustainability of the projects they are carrying out. Daniele Radici is back, and, after the theoretical lecture on Business Strategy & Planning, he will teach students to put the evolution of their projects into practice, adding piece after piece with the ultimate goal of creating a complete and comprehensive business plan.

Specifically, students will address what a SWOT model is and how it should be conducted, to analyze internal and external elements. Then, they will apply the SWOT analysis to the business case each group is working on. Therefore, they will go through key elements in a business plan, economics, and finance pillars. It is very important to emphasize the complete dependence and interrelation between the business model and the business plan. The pill will continue with a context map canvas, focusing on external analysis because “we are not alone in the market”. Finally, Radici will lead a session on business model innovation in order to grasp some insight into how to innovate a business, with useful methods and tools to facilitate innovation.

As forecasts predicted, at the beginning of the month, we sowed the seeds, now the flowers are blooming and the fruits will soon ripen.