Bridging Ideas and Collaboration: Exploring Concept Generation, Facilitation & Co-Design

Yesterday students delved into the one of the most important sections of the service design process; the concept generation. Led by Daniela Selloni, students explored and understood how to come up with varying ideas for their given challenge, selecting and refining them into a concept that can be used for further exploration. Thanks to their brief focusing on ‘Co-working Spaces’, students explored the concept generation facing the very current topic of work-from-home from a service design perspective.

Following yesterday’s kick-off, through a combination of theoretical lectures and case studies, students will learn how to ideate, develop, and run co-design workshops in a digital format. Using a hands-on approach, they will have to organise an autonomous digital co-design workshop on their “day-off”, whereby they must ask their working friends to act as fictional users.

Co-design is based on the idea that people with different voices should collaborate within a design process, which is especially important in complex and systemic service projects. The course covers the basics of co-design and provides a series of case studies to help students deepen their understanding of approaches, methods, and tools for handling different levels of user participation. By the end of the course, students will have a comprehensive grasp of co-design and its importance in service design.