Mapping the Future: Exploring Trend Research and AI

Today’s lecture, led by Luca Morena, took students through an analysis of the dynamics that influence the present and shape the future.

The module provided an overview of the fundamental concepts of trend research, delving into how AI and data analytics are transforming this field. Students explored key principles for identifying and analyzing social change, evolving consumer behavior, and the role of cultural insights in trend prediction.

The integration of artificial intelligence tools and data analytics allowed them to reflect on how traditional methodologies can be enhanced to gain deeper insights into emerging phenomena.

Trend research is a journey between past, present, and future: every sign of change must be interpreted in its context, always keeping a close eye on what has been and what is to come.