Unlocking the full potential of our students, while maximizing Sky Italia’s capabilities with hyper-personalized experience
We have incredibly come to the end of the third and last workshop, which coincides with the last day of the teaching activities. The students were faced with an extremely complex yet stimulating challenge, which was to imagine and design the most interesting and useful hyper-personalized service experience that could support Sky Italia and bring value across its entire ecosystem.
The second week of the workshop left room for the groups to reflect on the feedbacks received from the Sky team, ground them, and experiment with new solutions, throughout Sky’s services, offers, touchpoints, and tools. The students were supervised and supported by the valuable contributions of Enrico Tedoldi, Gea Sasso, Alice Brovelli & Bryan Sabin, who nudged the potential of the final outcomes.
We left off with this questions: “What does ‘hyper-personalized’ mean and how does it translate into practice? What is the most desirable and interesting scenario?” Let’s narrate how it has been shaped. The first teams proposed a more transparent solution for Sky’s plans, with the possibility of increasing the flexibility of actions, helping the satisfaction rate. The second team’s offer envisaged Sky as an essential tool for everyday life, reflecting users’ preferences and needs while saving time and mental effort. The third team foresaw the opportunity for tech-savvy users to have a say in designing the entertainment experience, connecting creative minds to ultimate tech developments. The last but not least team imagined an intuitive and flexible interface to obtain recommendations that truly reflect preferences, e.g. after watching content, users receive suggestions of linked music, books, etc…
Yesterday, we were joined in class by Cristian Vaghi – Head of Costumer Experience & Journey Design, Valeria Piu, Monica Bonzi, and Alessia Ruberto – Customer Experience & Journey Design Managers, who, once again, demonstrated the meaningful collaboration created by the partnership between the Specialising Master in Service Design and Sky Italia, and, moreover, they were able to grasp the potential value of each proposal and provide important feedbacks.
This workshop has been a pivotal moment in the students’ journey toward creating significant and impactful services and systems. Step by step they became more and more familiar with the field of Service Design, implementing and declining their previous knowledge, with backgrounds from Cognitive Science to Economics, from Psychology to Product-Design, etc.; nowadays they are autonomous and able to spread their wings. Therefore, a field experience with a curricular internship, within companies or in the academic world, awaits them.
The board is so proud and thanks them for the commitment they have shown, which is truly remarkable. There is nothing left but to wish them all the best, with the ultimate purpose of shaping better future.
