Specializing Master in Service Design
Apply now for the XIII Edition (2026-2027) of the Specializing Master in Service Design by POLI.design – Politecnico di Milano. Based in Milan, Italy.
Service Design
The world of services is rapidly evolving. The Master shapes professionals ready to lead this transformation through design.
In recent years, we’ve witnessed a radical transformation of services across industries – from healthcare to mobility, education, and public administration, just to name a few. This change is driven by new technologies, sustainability goals, and growing user expectations.
The Specializing Master in Service Design by POLI.design is created to meet the increasing demand for professionals who can design and manage complex service systems.
Grounded in design thinking, systems thinking and innovation strategy, the program trains service designers ready to work across sectors, combining creativity and methodology to create real impact. English taught, based in Milan, the capital of design.
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The structure of the Master
The Specializing Master in Service Design by POLI.design follows a clear and structured path, divided in two main parts.
The first phase – the Didactic Activities – is designed to provide students with the mindset, methodologies, tools, and practical experience on service design and innovation.
The didactic journey is made of hands-on modules: lectures, pills, and workshops – often in collaboration with real clients, companies, and industry experts.
All activities are based in Milan and guided by experts from academia, companies, and design consultancies.
The second phase – the Field Experience – opens up different paths, such as: curricular internship, professionalizing project, or akin activities (i.e. a job contract).
Depending on her/his willingness and availabilities, each student will choose the path that she/he would like to follow to accomplish the Field Experience.
From foundational knowledge to real-world experience, through a learning-by-doing approach, the Master combines theory and practice, classes and field experience, hard and soft skills, to train professionals capable of designing services within complex ecosystems.
A strategic vision for service design innovation
The MSD vision is to train service designers capable of addressing complexity through creative, strategic, and human-centered approaches. The program combines design methodologies with business and sustainability awareness.
The 10-years report of the Specializing Master in Service Design
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Student Ambassadors
MARTA ALVES
RENAE ELKASSIH
From the classroom to real-world service design
Explore highlights from the current edition: workshops with companies, mid-reviews, field research and more.
Wrapping up “Moments of Life”, the workshop with Generali Italia
Designing for Public Good: A Pill on Social and Systemic Impact
Generali Italia and MSD empowering the next generation of designers
MSD and IBM shaping together the future of Gen-AI in Service Design
Back to the roots — and beyond
Workshop Wrap-Up - From Vision to Impact
