XIII Edition • 2026/2027

Service Design

The contemporary society has changed a lot in the last decade, accompanied by a substantial technological empowerment and important societal and economic transformations.

Throughout our daily lives, we increasingly get in touch with a huge variety of services provided to different users and contexts, which involve different types of innovation in many fields: mobility, health, finance, insurance, tourism, hospitality, and education, just to mention few. These experiences and performances need to be designed to create value for citizens, firms, not for profit organisations, public administrations as well as governments. The Specializing Master in Service Design was especially created in response to the growing demand for professionals specifically able to handle the complexity of designing a service. To achieve this purpose, the Specializing Master programme integrates general theory with methodology and hands-on experience aimed at the creation of systemic, complex solutions that blend material and immaterial components.

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Timeline

POLI.design, founded by Politecnico di Milano, devotes a specialized upper level training programme entirely dedicated to Service Design.

The Specializing Master delivers an English teaching programme on service design employing a practical and learning-by-doing approach, based on modules that underline the design discipline, and on applied and cuttingedge contents. Students will acquire the fundamental competencies to understand people’s needs and behaviors, interpret changes within contemporary society, and design effective and efficient solutions, processes, and experiences. The Master is supported by outstanding partners belonging both to the public and the private sector.

The complexity of conceiving, developing, and delivering a service requires innovation culture, creative thinking, and cultural exchange. In order to strengthen the student’s abilities, the Master programme relies on an educational model that merges the acquisition of broad and multifaceted methodological knowledge and a learning-by-doing approach through:

Multidisciplinary modules;
Experimental projects with real companies coordinated by international academics and professionals;
User research, concept generation & development, service prototyping.